Moving from an entity-driven organization to a more cross-entity organization and becoming a “true European banking group” means going further in putting an international and integrated organization in place with a new operating mode, decision-making and change processes and budget management.
In order to consolidate this unique and integrated identity of the Group, considerable work was done on giving a precise and assertive definition of the Group’s identity framework (who are we, vision, strategy, mission, leadership model, values and corporate motto).